About Natalie Daniels & Fit Mumz

Company history

As a practitioner in the Fitness arena, Natalie Daniels firstly being a mother herself found that there is a general lack of fitness programmes for pre and post natals. She is a qualified group fitness instructor with HFPA, Health and Fitness Professional Academy. She was one of the well acclaimed Preggi Bellies SA instructors and then later in 2018 started her own fitness programme Fit Mumz.

In initial research we also found that when females are actively involved in their pregnancy journey it enables them to fully enjoy pregnancy process and fitness. It is this research that led us to believe that we will make a difference in the way females engage throughout and post pregnancy. Natalie’s experience of being a mother herself has enabled her to fully understand the joys of motherhood fitness and create a platform for other mothers.

Purpose statement

To encourage all women to stay active and be intentional about their wellness and have a positive impact on their lifestyle.

Aims

• To encourage a healthy mother, healthy pregnancy and healthy baby culture through fitness
• To provide a safe space for pre and post-natal ladies to experience fun with fitness
• To attract more ladies for fitness during pregnancy

Values

• Integrity – Communicate openly. Be honest.
• Customer satisfaction – Be responsive. Deliver quality.
• Ownership – Be empowered. Be decisive.
• Teamwork – Respect others. Offer support.
• Commitment – Demonstrate dependability. Be reliable.
• Results – Stay focused, provide valuable classes.
• Flexibility – Embrace change. Foster innovation.

Company goals & objectives

1. Provide quality service to all our clients
2. Raise the bar for training standards across the market
3. Engage with staff on their level to evoke better understanding of pregnancy
4. Create entertaining and fun filled fitness experiences through interactive sessions with other mothers

Professionals & advisors

• Dr Etti Berkley – Preggi Bellies SA
• Janice / Jayson Safela – HFPA Health and Fitness Professional Academy
• Dr Salma Isaacs – Rondebosch Medical Centre / Christiaan Barnard
• Dr Jeeva and partner – Melomed Gatesville
• Zahra Domingo – Bosch X Studio

My ethos

“Believing in the support structure for motherhood is my ethos. There is no book that can prepare you for motherhood, you learn every day how to be a not perfect but just your baby’s mum. I believe every woman should embrace the journey of pregnancy and still feel entirely happy and satisfied with her own body. Happy mum, Happy home and Happy baby/family.”

Natalie Daniels

Watch Natalie on the Expresso Show in our gallery.